Beer lover no.1

PRINCE LUITPOLD

Prince Luitpold can justifiably be called a cosmopolitan guardian of true beer culture and life values. Since childhood beer culture has been part of his life. He grew up at Kaltenberg Castle whose area includes a “Bräustüberl”, a brew pub and a full-scale brewery. This awakened his interest in beer in his early youth. Beer, seen as part of the food culture naturally belonged to of daily life. Therefore, beer has been served traditionally at any lunch or dinner at Prinz Luitpold’s family. During normal meals in traditional beer mugs with pewter, lids to keep the beer fresh and at formal dinners in crystal glasses, as an alternative to wine or Champagne.

BEER LOVER NO.1

PRINCE LUITPOLD

Prince Luitpold can justifiably be called a cosmopolitan guardian of true beer culture and life values. Since childhood beer culture has been part of his life. He grew up at Kaltenberg Castle whose area includes a “Bräustüberl”, a brew pub and a full-scale brewery. This awakened his interest in beer in his early youth. Beer, seen as part of the food culture naturally belonged to of daily life. Therefore, beer has been served traditionally at any lunch or dinner at Prinz Luitpold’s family. During normal meals in traditional beer mugs with pewter, lids to keep the beer fresh and at formal dinners in crystal glasses, as an alternative to wine or Champagne.

OUT OF PASSION

ALWAYS WHOLEHEARTEDLY INVOLVED

The enthusiasm and sustainability, with which Prince Luitpold developed the family brewery to a worldwide successful and appreciated Umbrella Brand never faded. Qualities that characterize his personality: "Nothing I do,“ he says, „I do half-heartedly. Everything I do, I do out of conviction and passion. For me it is important to convince by success, achievements and way of life.“ With this attitude Prince Luitpold is sending a signal that true values will never go out of fashion. He proves that innovation and progress need not mean occupying the future with overzealous ambition. Instead, with sustainability and creative intelligence, he carries on the innovative spirit that all of his ancestors had.

THE SECRET OF IT ALL

ALWAYS GENUINE

The main ingredient of all Royal Bavarian Beer is truth. There are no secret tricks or ingredients.The Bavarian art of brewing is known to the world. It derives from the old production law, endorsed by Prinz Luitpold’s ancestors to brew beer only out of hops, malt and water. This by itself is no secret. The only secret is in the love to detail in brewing: No chemicals, no technical shortcuts, best natural raw materials and centuries of experience. That is all, what this but to brew honest beer is made of. This loyalty and honesty is a language that is understood and enthusiastically appreciated in every culture. And this precisely describes one of the important powers of Royal Bavarian Beer enjoyment: to unite individuals around the globe to an open-minded community through a genuine pleasure experience.

THE SECRET OF IT ALL: NO SECRET

ALWAYS GENUINE

The main ingredient of all Royal Bavarian Beer is truth. There are no secret tricks or ingredients.The Bavarian art of brewing is known to the world. It derives from the old production law, endorsed by Prinz Luitpold’s ancestors to brew beer only out of hops, malt and water. This by itself is no secret. The only secret is in the love to detail in brewing: No chemicals, no technical shortcuts, best natural raw materials and centuries of experience. That is all, what this but to brew honest beer is made of. This loyalty and honesty is a language that is understood and enthusiastically appreciated in every culture. And this precisely describes one of the important powers of Royal Bavarian Beer enjoyment: to unite individuals around the globe to an open-minded community through a genuine pleasure experience.

THAT’S WHAT’S IT ALL ABOUT

THAT’S ALL IT NEEDS

On the scenes around the world, Prinz Luitpold is often asked what is special about Royal Bavarian Beer. His answer is clear: “Well, first of all the beer has to please any expectations, it has to enjoy and it has to invite to have one more. And last, but not least, it should fit to the occasion. This is exactly why we offer a wide range of individual Royal Bavarian Beer specialities“. In fact, Kaltenberg Castle is considered the birthplace of modern Bavarian beers. And it is obvious why. Kaltenberg is a farmland with growing of barley and the Bavarian hop farms are only 60 km northeast. Here you find the best raw materials. And when these are combined with traditional Bavarian brewing expertise, that’s all it needs to get that one and only taste that beerlovers dream of: Royal Bavarian Beer.

BEER CONFERENCE

VIRTUAL

H.R.H. Prince Luitpold of Bavaria, President of König Ludwig International: Tapping into the oldest beer market – An overview of beer in Germany. The International Beer Strategies Virtual Conference brings together world leading brewers across the globe to identify key drivers of growth in the beer industry. In a landscape where beer consumption is on the decline, it is essential to find pockets of growth and innovation to drive business forward and retain consumer engagement.

THE SECRET OF IT ALL: NO SECRET

ALWAYS GENUINE

The main ingredient of all Royal Bavarian Beer is truth. There are no secret tricks or ingredients.The Bavarian art of brewing is known to the world. It derives from the old production law, endorsed by Prinz Luitpold’s ancestors to brew beer only out of hops, malt and water. This by itself is no secret. The only secret is in the love to detail in brewing: No chemicals, no technical shortcuts, best natural raw materials and centuries of experience. That is all, what this but to brew honest beer is made of. This loyalty and honesty is a language that is understood and enthusiastically appreciated in every culture. And this precisely describes one of the important powers of Royal Bavarian Beer enjoyment: to unite individuals around the globe to an open-minded community through a genuine pleasure experience.