OUT OF PASSION
ALWAYS WHOLEHEARTEDLY INVOLVED
The enthusiasm and sustainability, with which Prince Luitpold developed the family brewery to a worldwide successful and appreciated Umbrella Brand never faded. Qualities that characterize his personality: "Nothing I do,“ he says, „I do half-heartedly. Everything I do, I do out of conviction and passion. For me it is important to convince by success, achievements and way of life.“ With this attitude Prince Luitpold is sending a signal that true values will never go out of fashion. He proves that innovation and progress need not mean occupying the future with overzealous ambition. Instead, with sustainability and creative intelligence, he carries on the innovative spirit that all of his ancestors had.
THAT’S WHAT’S IT ALL ABOUT
THAT’S ALL IT NEEDS
On the scenes around the world, Prinz Luitpold is often asked what is special about Royal Bavarian Beer. His answer is clear: “Well, first of all the beer has to please any expectations, it has to enjoy and it has to invite to have one more. And last, but not least, it should fit to the occasion. This is exactly why we offer a wide range of individual Royal Bavarian Beer specialities“. In fact, Kaltenberg Castle is considered the birthplace of modern Bavarian beers. And it is obvious why. Kaltenberg is a farmland with growing of barley and the Bavarian hop farms are only 60 km northeast. Here you find the best raw materials. And when these are combined with traditional Bavarian brewing expertise, that’s all it needs to get that one and only taste that beerlovers dream of: Royal Bavarian Beer.