VISION AND MISSION

CARRYING HERITAGE INTO THE FUTURE


Royalty and Loyalty go together. All the impressive Regents and Rulers of our family who left their footprints in the book of beer culture, claim an obligation to continue this „the best beer story ever told“. And, of course, we feel committed to meet their and your demands. The inventive spirit of our ancestors is still alive behind the walls of Kaltenberg Castle and will never die.

VISION AND MISSION

CARRYING HERITAGE INTO THE FUTURE


Royalty and Loyalty go together. All the impressive Regents and Rulers of our family who left their footprints in the book of beer culture, claim an obligation to continue this „the best beer story ever told“. And, of course, we feel committed to meet their and your demands. The inventive spirit of our ancestors is still alive behind the walls of Kaltenberg Castle and will never die.

Prinz Luitpold von Bayern

DEDICATION TO ENJOYMENT

SEIZING THE MOMENT


We believe in the preciousness of the moment. In the value of each individual. In the power of friendship. And it is with this conviction that we brew each of our beers. Because, just as almost 800 years ago, our beer is a bow to life, to pleasure and to hospitality. It should be shared with friends and with joy. The unmistakable taste of our beer captures such experiences forever - because with every sip, whenever and wherever you enjoy it, you taste that delicious joie de vivre.

Seizing the moment
Unique

CONSISTENT VALUES

BELIEVING IN UNIQUENESS


All the brands and beers that come from Royal Bavarian Beer stem from a genetic code composed of traditional brewing techniques, Bavarian origin and the royal signature of the Wittelsbacher Family, giving them a distinctive taste that no other beer in the world possesses. This demand to unique enjoyment unites beer connoisseurs and beer lovers around the globe and drives us not only to fulfil but to exceed your expectations when developing new ideas.

CONSISTENT VALUES

BELIEVING IN UNIQUENESS


All the brands and beers that come from Royal Bavarian Beer stem from a genetic code composed of traditional brewing techniques, Bavarian origin and the royal signature of the Wittelsbacher Family, giving them a distinctive taste that no other beer in the world possesses. This demand to unique enjoyment unites beer connoisseurs and beer lovers around the globe and drives us not only to fulfil but to exceed your expectations when developing new ideas.

Unique