Values — König Ludwig International GmbH & Co. KG

OUR BRAND VALUES

HOLDING TRUE TO HERITAGE AND TASTE

The royal coat of arms, framed by Bavarian lions, is the hallmark of all the values and beliefs that Royal Bavarian Beer stands for. True to our legacy and brewing tradition, we hold to Royal and Bavarian values, fill them with life and carry them into the future.

GUARDING HIGHEST QUALITY

Today every good product offers high quality. We are convinced that you consistently deserve quality on the highest level. This is exactly what the majestic lion stands for: for quality that exceeds your expectations in all aspects - in its recipe, pure ingredients and centuries old brewing process. With its upright posture, the Lion is also the guardian of the true quality of life, based on nature conservation and sustainability.

THE LION

REPRESENTING ROYAL DNA

Yes, indeed: all Beers born in Kaltenberg Castle are truly Royal. Essentially, the crown stands for the fact that this exceptional brand is owned by a member of the Royal Family of Bavaria. But Royal has meant so much more over the centuries. Up to today it also means commitment, having a cosmopolitan attitude, being open to new experiences, tolerance and international friendship.

THE CROWN

SYMBOLIZING BAVARIAN ROOTS

The Diamond shield is the symbol of the Wittelsbach Family, the Royal House of Bavaria. Its rhombic pattern also represents all of the values that shape the highly esteemed Bavarian Lifestyle. Each aspect a single Diamond: unspoiled nature, fascinating landscape, creative preservation, protection of man and environment, distinctive culture, centuries old traditions, modern style, innovative spirit and great hospitality.

THE SHIELD

OUR ICON FOR PLEASURE & TASTE

The red tongue stands for the pure pleasure that comes from a sip of Royal Bavarian Beer. It is a pleasure to drink a good glass with great friends, seizing the moment, worshipping life and friendship. Of course, the tongue also stands for our unique taste. In this context, taste refers not only to the enjoyment of our distinctive range of beer varieties but also the appreciation of good food, a perfect drink and the beautiful things in life.

THE TONGUE

SYMBOLIZING ABSOLUTE PURITY

The Royal Crest stands for purity as a key element in the DNA of the Royal Beer range. Brewed according to the Bavarian Purity Law, enacted by the Wittelsbacher Family in 1516, each beer is brewed solely from hops, malt, yeast and crystal clear water. We only use selected raw materials of the highest quality from the best sources. In harmony with nature, we strictly hold to the family's sustainable brewing process.

THE CREST

Quality

ROYAL DNA

BAVARIAN ROOTS

PLEASURE & TASTE

PURITY